Modern entrepreneurs have the ability to bypass the difficulty of traditional fundraising for a simpler platform. Crowdfunding is a tool for financing projects by appealing to an Internet audience that would show their support through donations.
It’s undeniable that women are a powerful force in the world of business, but currently they only make up 10% of campaign founders.
Succeeding is going to require a lot of hard work and perseverance to reach the financial goals, but it is completely possible to succeed if you possess the desire and willingness to face the challenges.
As the wage gap is closing, there is no reason to let good ideas or talents go to waste simply based on gender stereotypes.
Indiegogo campaigns led by females have proven to generate more than 10% more money than campaigns started by males. Women naturally possess strong skills in networking, teamwork, and social media savvy.
If you have a great idea, want to stand up for a worthwhile cause, or need help funding a creative project, there is nothing holding you back other than your own doubt.
Understand the following tips for success and adapt them to create your own campaign.
- Prepare Your Campaign
The typical audience that supports crowdfunding projects does not waste time on weak ideas. Make sure that you attract investors by planning the details of the campaign and motivate people to support the cause.
- Establish A Social Media Presence
Reaching out to a wide audience these days relies on the use of social media marketing. Rather than spreading out too thin, focus your attention on a platform that already has a large network of potential supporters.
- Make an Interesting Video
If you have the resources to create a professional video clip to influence others to become involved in your campaign, you are urged to do so. Consider using this medium to create your pitch so that visitors are less likely to lose interest skimming through text and still images.
- Build A Real Site
A Facebook page is a good place to start getting people to notice your campaign, but consider it a necessity to provide more information and high-quality imaged on a true website. This effectively increases the chance of gaining outside promotion by giving journalists the resources they need if they choose to show off your project.
- Don’t Start Off Asking for Money
The easiest way to influence donations is to build a solid foundation based on enthusiasm for your cause. People that want to see results or rewards are going to feel genuinely compelled to push the project forward.
- Create a Fanbase Before Launching the Campaign
Hit the ground running by tapping into resources in your own community before reaching out to the rest of the world. Set your initial goal to get the attention of influential figures and people willing to help you kick off the real campaign.
- Communicate and Update Frequently
Backers want to hear updates, even after the campaign has reached the end. Keep everyone in the loop and make sure that the effort continues going strong until everyone is given the rewards for helping meet project goals.
- Show a Little Personality
Don’t be afraid to let humor and individuality shine through if given the opportunity. Give your team members an introduction so that supporters feel like they are involved in the project more intimately.
- Make the Campaign Appealing to Newcomers
Broad appeal is never a bad thing when it comes to earning donations to support a project. A physical reward for small donations may not be financially possible, but there are plenty of options that influence pledges. If you were releasing a video game, reward supporters with early access to the game or a chance to work as a beta tester. Don’t be afraid to get creative and give people more reason to stand behind your cause.
- Don’t Forget About Existing Supporters
Reaching out to new people is no excuse to neglect existing fans that are already invested. When planning the rewards for project goals and donation amounts, keep the desires of the fans or supporters in mind.
Successful crowdfunding has the potential to change your entire future and place you among the ranks of strong female entrepreneurs.
Do the research and map out your entire game plan before you officially take the plunge.
There are multiple crowdfunding websites that you can use to reach out to your target audience with the intentions of exceeding financial goals.
Ultimate List of CrowdFunding Websites
(In Alphbetical Order)
- Donors Choose
- Just Giving
- Plum Alley
- Your Caring
Females have the most reported success working with Indiegogo, leading almost half of the campaigns. Don’t allow yourself to feel limited to this one site from the ultimate list if it seems to be the best place to reach your target audience is elsewhere.